Meet Louise, the latest addition to the Pärla team. She will be here all summer long to give us a much needed help with the opening of the Portobello Road pop up. Louise studies Fashion Management at London College of Fashion and arrived in London 2 years ago. She is originally from the small city of Chambery in the French Alps. To learn a bit more about Louise, we sat down for a chilled interview:
EO'C: Hi Louise! So you are studying Fashion Management, what exactly is that?
LDF: Well, it is basically like studying business but much more tailored to the fashion industry. The fashion industry works in a very unique way because it’s ruled by seasons, which means that trends must always be predicted ahead of time. What we do at London College of Fashion is very hands-on, we don't just study the theory of things, we also apply it to real projects. For example we had to build a small business from scratch. It was really cool and we ended up being pretty successful!
EO'C: it sounds really interesting! You must have done some other internships before?
LDF: I actually worked last year part-time with a beauty agency as a makeup artist in department stores. But if we focus strictly on internship I did do one for Dior in their Paris headquarters when I was still in France. It sounds really glamorous, but I was literally putting labels on crazy gorgeous clothes all day... And I absolutely loved it!! It was such a pleasure for the eyes, and it was really interesting to see how one of the major fashion houses works from the inside.
EO'C: So, Pärla isn’t a huge company like Dior, but what do you look forward the most from your summer at Pärla?
LDF: I actually love the fact that it isn't a huge corporation! It allows a lot more flexibility and you feel more responsible for what you do. I can see the work that I do having an impact almost immediately, it's much more rewarding! I really look forward to all the events that I have contributed to organising over the summer. I am also super excited for the opening of the pop up because we have been spending a lot of time working on it.
EO'C: What would you say your average day at Pärla is like?
LDF: Well I usually start by looking at the marketing planning and the to do list for the pop up store. I make sure we are on schedule for the newletters and Instagram posts. I write the newsletters usually a week in advance and prepare the content for Instagram. I sometimes do a little spontaneous Instagram story if I feel like it. I also create the events on the website and Facebook. Of course, I’m also busy with emails to people we want to collaborate with for our events. I also help with the organisation of the summer shop, like looking for furniture, hiring a van etc. All the small things that need to be looked into basically! My days vary quite a lot but its always fun and interesting.
EO'C: You also see the jewellery in the store all day, what are your favourite pieces?
LDF: I am obsessed with the Royal Opal Ring from V Jewellery, I also really enjoyed wearing their Teardrop Pendant during my recent trip to Israel (you can read all about it here). I am a big fan of the Hoop Studs in gold by Jenny Sweetnam and I love the Sparrow Hook Pendant in gold by Spanner and Wingnut.
EO'C: Random question, but you are French and arrived in London 2 years ago. What do you like the most about London?
LDF: I would say the freedom! People do whatever they want in London and there is not that much judgement. Where I am from everyone knows everyone and people love to gossip. The anonymity of London and the freedom it gives is really empowering to be just yourself.
EO'C: Instagram or Twitter?
LDF: Instagram obviously! Much more arty and I never know what to tweet. I feel like no one cares about my random thoughts on Twitter, I prefer sharing good images on the Gram. I only use Twitter to laugh at Ryan Reynolds’ jokes haha.
EO'C: Eating out or Deliveroo?
LDF: Both, it depends on the mood... Generally with food I am open to every option!
EO'C: London or Paris?
LDF: London obviously! Paris is wonderful for a weekend but London is better for living, partly due to the people.