Interview and Photos by Isabel Ulatowski
What do you do?
I write a fashion blog called Ropes of Holland, it is something that I am super passionate about and one of the best things about it is being able to connect with brands, like here at Pärla, on a more personal level. I am also a physiotherapist, I do that four days a week. I work in an acute medical setting, so that can be pretty stressful, but then I have a relaxed chilled approach to creativity on the other side of my career.
When did you begin the blog?
It was born about three years ago, I didn't do much with it in the first year. I didn't really understand what a blog was, I just knew that it was a place to put up what you loved. I didn't realize that you could make so many brand relationships and be sent products and pieces to review. I was like ‘Why are they giving me things!?’ but once I started putting more time into it, and getting a bit more recognized, I thought ‘My goodness’ there are so many possibilities with this. It has been a nice learning curve and also good because it has been such an organic growth, I’m really proud of it.
Has style always been something of importance to you?
Style developed for me later in life. I was such a tomboy growing up, I was never out of football kits or playing this game called Man Hunt, which is like hide and seek - but like the next level - the whole street would be involved. So style only really started for me when I got to university. It was around eighteen or nineteen that I started to think about the way I dress. And that was heavily influenced by my mum to be fair. She is super super cool and is really into her brands, class, and style, so she rubbed that off on me.
Can you describe your aesthetic for us?
Clean and minimal. I love a stripe, I love my denim, but I don’t like too much pattern or too much colour. Anything in color needs to be the right cut for me to wear it. I am not into rainbow stripes or anything like that. So quite minimal I would say, some classic pieces that I can move in and out of trends with.
How do you approach styling?
I like to keep it simple. I always shop for hero pieces that I know I can wear a few different ways with a few different things, and it still has the desired effect at the end. I would say, try to be mindful of colour, and remember what you've got at home as well.
Have you considered going into style full time?
I would always like to keep myself in some line of physiotherapy, because I like rehabbing people and I like helping people. But if my blog were to take off more, and I got more opportunities, then I would do more with the blog. As long as I could keep some physio in my life, the goal is to do a little bit more with the blog and styling.
Should we keep an lookout for any upcoming collaborations?
Yes, I have few things in the pipeline. I’m going to be working with Atterley. We are styling something up on my blog. Atterley is a brand that I love, it has got that clean aesthetic, and the price point is amazing too, which is a win win.
How did you discover Pärla?
When I moved to London, my flatmate Louisa is a big advocate for Pärla, so I got to know it through her. And then Erin kindly popped me over an email for the first birthday party, and its kind of been a first love since then.