We caught up with Laura from V ahead of their AW15 Launch Party in store at Pärla
Photos supplied by V Jewellery, taken by Tom Bird @tombirduk
What is the first thing you do in the morning?
Check my emails.
Favourite thing to do when you are alone?
I hate being by myself - but probably all the pampering things my boyfriend would give me a headache about if I did them with him.
Any new hobbies?
I don’t want to say yoga. Walking, loads of walking.
Three things you cannot live without?
My family, my friends, and my iPhone.
Cheeky Moon - the one that looks to the side.
What is your most satisfying guilty pleasure?
Do you have any pet peeves?
There's just too many.
What is your favourite Instagram account?
Most random account you follow?
@NASA - I got followed by an astronaut after that!
Last city you visited?
Amsterdam, Berlin, and Paris.
What is a big design influence for you?
Things that really influence me are looking at old auctions, like vintage Van Cleef & Arpels.
Who inspires you?
I don't want to sound cheesy, but I work with my Dad and he is very inspiring, just how determined he is.
How do you select your jewellery of the day?
I definitely have a few rings that I never take off, and then it depends - If I'm wearing more of a feminine outfit, I'll go for more masculine pieces and vice versa. Outfit first, then jewellery.
What is your favourite piece of jewelry?
The newest piece that I've just designed - because I'm very fickle.
What did you want to be as a child?
An actress, but then I wanted to be a journalist.
Any good advice to share for aspiring designers?
Don't be afraid to do things that are commercial, don't be image conscious all the time. Think about what's going to make you money, as well as what looks cool.
I don't think there is such a thing as bad advice - if you make a smart decision yourself, at least you've been given an opposing perspective.
What is your proudest moment?
We won a UK Jewellery Award this year - that was definitely my Dad's proudest moment actually.
Best thing to happen this year?
This party! It is the first thing we've done like this, so this is really really good.
How would you describe the influences for this new collection?
Its all about the theme of illusion, so theres a lot of hidden mounts on the rings, which make the stones look like they're floating up the finger, or like the chokers are set on really fine chains. so its kind of like an illusion that like stones are suspending or levitating.
In what ways do you feel V Jewellery is evolving as a brand?
I think its becoming a lot more refined, the original collection was quite classic, and there were a lot of pieces that appealed to a broad market, but now we are discovering who the V woman is over time, and we're making our pieces a bit more niche and a bit more chic.
Can you give us an idea of what we can expect in the next collection?
Lots of colour.
Shop the collection at parlalonline.com...