We are very excited to introduce Pärla Girl and "Bespoke Botanical Shop" founder Sophie Lee. Thanks to her, Pärla now has a whole new lot of green friends. Come check them out in-store, and shop Geo-Fleur online!
Interview and Photos by Isabel Ulatowski
How did you get into plants, and what was your inspiration for founding Geo-Fleur?
Sophie: My mum’s a florist (and a huge inspiration!) so from a young age I was always helping out with making buttonholes, big table decorations and bridal bouquets – which is super fun! My uncle is a head gardener of a big national trust garden and goes seed collecting in Japan – he always brings me back the most beautiful succulents to propagate so that’s how it started. My business partner, Sally, doesn’t really like flowers at all so when she got married I suggested that I plant her up a terrarium to carry down the isle. It all kind of took off from there – I made a few more and got addicted to Instagram (you can find us @geo_fleur).
What qualities does your “Bespoke Botanical Shop” offer?
I try to inspire others to #KeepYourUrbanHouseGreen - I live in a beautiful Victorian flat but we have no garden. I started making concrete planters and leather plant hangers so that anyone could add a little greenery to their home – all you need is a picture hook to hang the plant hanger! I would also recommend a big house plant, like a monstera deliciosa – it’s one of my favourites as it’s so lush and green, and their leaves are just beautiful.
Tell us about the #PlantPostClub? How would you define a "plant geek"?
#PlantPostClub is a plant subscription service brought to you by Geo-Fleur. Subscribers receive a monthly surprise package of plants or plant related accessories. Plant subscriptions created in Geo-Fleur's East London studio. A plant subscription means you will never have to worry about a last minute birthday present again, it also makes for a thoughtful gift for any plant lover, or for those who are a little tricky to buy for. A Plant Geek - gee well, its anyone that has a love for plants and wants to know more! I LOVE subscription boxes. I just thought, hang on, people like plants and they love a surprise in the post so why don’t I incorporate the two?! Subscriptions for February have now closed but sign up to the mailing list to be kept in the loop for March.
Loving the Plant Of The Week feature! Educational and for sale, nice.
It's great to keep people educated about their plants and to help them to grow once they get them home, we include plant care cards with each purchase which is nice to keep people in the know! Plus, it's rather difficult to pick a favourite plant of the week, as I find so many that I love.
Describe the Geo-Fleur aesthetic.
Well like the Pärla aesthetic, I love the Scandinavian style, and one of my best friends lives in Sweden, so I try and go out and see her at least every season to be inspired by the beautiful design and spaces there. I’m also a HUGE fan of Pinterest and my slight addiction to Instagram definitely helps – I follow a lot of Japanese Garden bloggers who have the most beautiful style.
What's your favorite plant?
My that's a hard one. I've probably got to say my favourite plant is Haworthia fasciata - it's just so hardy and beautiful.